Artifice & Intelligence is the creative lab and incubator inside Context Marketing Partners — where the tools get made, the experiments get documented, and real work gets shown. Not theory. The actual build.
Everything in the lab started as a real problem — something Lisa was solving for a client, a friend, or herself. If it worked, it became a product. Here's what's come out of the incubator so far.
20+ years in healthcare marketing, sales intelligence, and org development. Lisa is the founder of A&I and co-founder of Context Marketing Partners — which she and Nate built together on the day they got laid off.
Two ways in: a 45-minute Custom Prompt Session or a 90-minute Deep Dive. Both include a custom HTML deliverable you keep.
January 2026. Lisa runs a LinkedIn analysis on a friend's profile using Claude. The output is unlike anything she's seen — specific, honest, immediately actionable. She runs another. And another. By February, she's run a dozen. The question stops being "is this useful?" and becomes "what is this, exactly, and who needs it most?" That question became Artifice & Intelligence — the creative lab of Context Marketing Partners.
The creative lab of Context Marketing Partners. Practitioner-first, no theory without receipts. What Lisa found, how she built it, what she learned — and what it means for how you work.
I wasn't trying to start a business. I was trying to solve a problem — and the solution kept working. Then I kept telling people about it. Then I kept getting asked to do it for money. Here's the sequence of events, without the founder mythology.
I've analyzed dozens of profiles now. Founders, job seekers, consultants, marketing directors. The ones that score low all make the same mistakes. The ones that score high? Almost always the same things done right. Here's what I've learned — and what Hot or Not actually tells you.
I had ChatGPT build me a business plan for FLUENT. It was beautiful, thorough, and completely wrong for where I am. Scope explosion dressed up in a trench coat. Here's what I do instead — and the mental model that keeps me from outsourcing my judgment to a chatbot.
It's Monday. The Framer site is propagating. The blog exists. The Hot or Not tool is ready. This week I'm doing three things: selling the $25 analysis, writing the first business plan post, and getting the memoir landing page up. Here's exactly how I'm thinking about it.
An AI-powered analysis from three perspectives — recruiter, buyer, hiring manager. Clear score. Specific fixes. Honest verdict. No fluff.
First 10 analyses at this price while I collect testimonials.
These are actual results from real profiles (names changed/permission granted). Same format you'll get.
"Profile leads with business results, not a job description. Headline is specific and memorable. About section reads like a conversation with someone I want to hire."
"Headline describes what you were. Your buyers need to know what you do for them now. About section is a resume pasted into a text box. No personality, no invitation to connect."
"Great voice — you clearly have a point of view. But you're trying to speak to everyone, which means you're landing with no one. One niche pivot in the headline would change your conversion rate immediately."
A $25 analysis shows you what's wrong. A session with Lisa shows you exactly how to fix it — and you leave with a custom HTML deliverable you can actually use. Two ways in: a 45-minute Custom Prompt Session ($150) or a 90-minute Deep Dive ($350).
Twenty years in healthcare marketing, sales intelligence, and org development. Every tool mastered, every room entered, every credential earned. And still — still — the persistent background noise of not quite enough. This is the book about what happened when she stopped trying to out-execute her idols and started building something that was entirely, unapologetically her own.
I have spent most of my professional life being very good at things that weren't quite mine.
Not in the way that sounds tragic. I was genuinely skilled. I liked the work. Some of it I even loved. But there was always this quiet gap between what I was producing and what I was trying to say — like the frequency was right but the signal was slightly off.
The idols helped and didn't help. You know the ones. The person in the room who makes it look easy. The executive who commands attention without effort. The founder whose story sounds clean and purposeful in retrospect. I studied them. I modeled them. I got good at the parts of them I could replicate.
What I couldn't replicate was the part where they weren't trying to be someone else.
This book is about the year I stopped trying.
It's not a redemption arc. It's not a success story, at least not yet. It's the honest account of what happens when a woman with 20 years of expertise, a Master's in org development, a brain wired for systems, and an inexplicable relationship with astrology decides to build something from scratch — and uses AI as her co-founder, her red pen, and her occasional mirror.
There are real numbers in this book. Real conversations. Real failures I almost didn't include. The AI outputs that surprised me. The strategies that were embarrassingly obvious once I could see them. The moment I understood what I'd actually been doing all along.
I'm going to tell you something that took me too long to learn: being better than your idol isn't about surpassing them. It's about finally becoming someone they couldn't have built — because they didn't have your particular combination of damage, delight, and determination.
This is that story.
FOUNDING READERS GET EARLY CHAPTERS + A DISCOUNT
20+ years in healthcare — what AI is doing to it, who gets left behind, and what she saw coming that nobody wanted to say out loud.
How a sole proprietorship gets built in real time — the EIN, the Stripe account, the Framer site, the failed plans, the ones that actually worked.
The actual conversations. The prompts that changed how she thinks. The outputs that were wrong and why. What AI can and can't do for creative work.
The specific people she modeled, studied, tried to replicate — and the exact moment she understood that emulation was its own kind of ceiling.
Not the polished founder narrative. The actual sequence — the discovery, the chaos, the system that emerged from it, and where it's going.
After 20+ years in healthcare marketing, sales intelligence, and org development, Lisa starts using AI tools not as a curiosity — but as a serious operating layer. The question wasn't "what can AI do." It was "what can I do better when I think alongside it?" She had a Master's in Organization Development. She'd been in rooms with smart people her whole career. She knew what good thinking looked like. This was different.
Lifecycle marketing at Credo Health. Sales enablement at Quest Analytics. Lisa begins systematically layering AI into every deliverable — not as a shortcut, but as a co-pilot for strategy, research, and execution. The results are measurably better. The clients notice. She starts keeping notes on what works, what doesn't, and why the difference matters.
Lisa runs a LinkedIn analysis on a friend's profile using Claude. The output is unlike anything she's seen — specific, honest, immediately actionable. She runs another. And another. By February, she's run a dozen. The question stops being "is this useful?" and becomes "what is this, exactly, and who needs it most?" She starts charging $25. The first person pays within 24 hours of being asked.
The day Lisa and Nate Purpura both got laid off, Nate made an offer: no pay, all fun, co-founder status. Lisa said yes. That became Context Marketing Partners — focused on market intelligence, competitive analysis, and go-to-market strategy for healthcare and digital health companies. Nate is a VP Marketing veteran across eHealth, Bicycle Health, and ARC Health. They'd both been in the industry long enough to know exactly what was broken. Building their own thing was the only logical response to getting pushed out of someone else's.
Hot or Not tool built (HTML). First Homebase document created. Stripe activated. Framer site launched. Seven product concepts PRD'd. The A&I Homebase becomes the master operating document — versioned, living, real. The brand crystallizes: Alchemist + Guide + Builder. Witchy intelligence aesthetic. Playfair Display and IBM Plex Mono. Gold and midnight. The origin story starts getting written — not in a journal, but in the products themselves.
EIN 42-2004179 issued. Artifice & Intelligence is a registered sole proprietorship, State of Ohio. The business exists. The products exist. The clients exist. Nate reviews the site and clicks the blog — and is disappointed that the posts aren't there yet. This is the blog. Those posts now exist. Hi, Nate.
The Framer site is propagating. The blog is live. The Hot or Not landing page is up. The memoir opening is written. The business plan tool is running. The next thing is to get 10 paid Hot or Not analyses in the first two weeks, convert one to a consulting session, and pre-sell FLUENT before building the LMS. Everything is sequenced. The build continues.
Most smart people have invisible brands. AI can fix that — if someone knows how to use it. A&I is the practice, the tools, the content, and the blog built around that skill. CMP is where it goes to market for B2B healthcare clients. We started with LinkedIn. We're not stopping there.
Submit any business concept and get a lender-aware, reality-checked business plan. Not theory — momentum. Built for founders who want clarity fast.